.GENERATIVE ARTIFICIAL INTELLIGENCE (AI) are going to completely transform the work environment. The International Monetary Fund assumes that AI tools, that includes ones that generate text or images from composed triggers, are going to inevitably affect 40% of projects. Goldman Sachs, a financial institution, points out that the technology could possibly change 300m jobs worldwide. Sceptics point out those estimations exaggerate. Yet some business appear to be experiencing the impacts actually. A paper published in August 2023 on SSRN, a repository for research which has however to undertake formal peer review, suggests that the income of independent "creatives"-- authors, illustrators etc-- has fallen because November 2022, when ChatGPT, a preferred AI resource, was released.